It took several months of considerable expense, research, testing – and even more testing before we were ready to launch. One thing we realised quite quickly is that candle making is certainly an art and it requires a good deal of practice and skill.
From the outset, we wanted to use the most natural and where possible, organic ingredients to make our products. The only true organic wax is beeswax – but as it isn’t vegan friendly – we decided to use non-organic but totally natural bio-degradable soy wax. Our first range of candles used essential oil based fragrance – and we later introduced a range of candles using premium fragrance oils.
We were finally ready to launch as “Sniff Aromatics” in time for the Warrington Christmas Market in November 2012.